2006/04/14
Posted by street81 at 1:00 AM | Permalink
Coca Cola Blak
France will be First of Many Key Markets to Launch in 2006Atlanta, December 07, 2005 - The Coca-Cola Company today announced that it will launch Coca-Cola Blāk in January in France, the first of several countries – including the United States - that are expected to introduce the new Coca-Cola and coffee fusion in 2006.
Coca-Cola Blāk is an invigorating and stimulating blend that has a perfect balance of the effervescent taste sensation of Coca-Cola and natural flavors, with real coffee. The lightly carbonated, mid-calorie beverage, which is designed to appeal to adult consumers, is yet another example how The Coca-Cola Company reaches out to new audiences and addresses new beverage occasions.
"Coca-Cola Blāk is not just a flavor extension. It is a blend of unique Coke refreshment with the true essence of coffee and has a rich smooth texture and has a coffee-like froth when poured. We believe we have created a new category of soft drink – an adult product in a carbonated beverage – and a whole new drinking experience. This brand is ideal for any part of the day when people are looking for renewed energy or simply to take a break," said Marc Mathieu, vice president, Global Core Brands, The Coca-Cola Company.
Extracted from the Coca Cola website.
Such a rip-off. Max Barry did it first with the concept of Fukk cola in the book Syrup.
http://www.maxbarry.com
I truly believe someone at Coca Cola must have read his book and stole this idea... too bad he, like his main character, didn't think to get the patent.
Heh.