2006/04/14
Posted by street81 at 1:00 AM | Permalink
Coca Cola Blak

France will be First of Many Key Markets to Launch in 2006
Atlanta, December 07, 2005 - The Coca-Cola Company today announced that it will launch Coca-Cola Blāk in January in France, the first of several countries – including the United States - that are expected to introduce the new Coca-Cola and coffee fusion in 2006.

Coca-Cola Blāk is an invigorating and stimulating blend that has a perfect balance of the effervescent taste sensation of Coca-Cola and natural flavors, with real coffee. The lightly carbonated, mid-calorie beverage, which is designed to appeal to adult consumers, is yet another example how The Coca-Cola Company reaches out to new audiences and addresses new beverage occasions.

"Coca-Cola Blāk is not just a flavor extension. It is a blend of unique Coke refreshment with the true essence of coffee and has a rich smooth texture and has a coffee-like froth when poured. We believe we have created a new category of soft drink – an adult product in a carbonated beverage – and a whole new drinking experience. This brand is ideal for any part of the day when people are looking for renewed energy or simply to take a break," said Marc Mathieu, vice president, Global Core Brands, The Coca-Cola Company.

Extracted from the Coca Cola website.

 


4 Comments:


At 4:45 AM, April 19, 2006, Anonymous FyreGoddess

Such a rip-off. Max Barry did it first with the concept of Fukk cola in the book Syrup.

http://www.maxbarry.com

I truly believe someone at Coca Cola must have read his book and stole this idea... too bad he, like his main character, didn't think to get the patent.

Heh.

 

At 9:33 AM, April 29, 2006, Blogger mwgrl5

I tried it in the US. I love Coca-Cola, and I love coffee. It was refreshing!

 

At 4:00 AM, April 30, 2006, Blogger Michelle Lopes

Oh, but Coke Blak is so delicious, even if it is misspelled! I'm an addict already...

 

At 3:11 AM, May 11, 2006, Blogger meeyotch

I've got a case sitting in my fridge at home. It's a little pricey, but the taste is well worth it.

 
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